Sephora wanted to launch a same-day delivery service for online cosmetics sales in New York. ACCESS Agency designed a series of six different head-turning MINI Cooper wraps for their fleet of six vehicles. The Agency were going for bold designs that will really stand out in the busy New York street scene, among the taxis and delivery vehicles. They were gunning for big impact and quick recognition, immediate attention, a bold and cool vibe, something that would generate on-street buzz, even with only six vehicles.
They loved the ideas but in the end they asked for a black-and-white style that was on-brand. The black-and-white MINIs have been on the streets since July. I Loved the original design much more! what do you think ?